Company: Lazard Asset Management
Role: Head of Design, Lead Designer

This campaign emphasized the powerful combination of strength and endurance inherent in a Quality Growth strategy. Likewise, the bold imagery and strong color scheme were created to stand out among a sea of competitors.

The campaign was run over a two month period, with paid media, on social (paid and organic LinkedIn), in print, over email, and on the Lazard Asset Management website, including a homepage takeover.

Results from the campaign were phenomenal, including thousands of leads generated, and a 2600% increase in time spent on the website coming from campaign links vs. the site's average. It was also a winner at the 2022 Financial Communications Society awards.