Brand Development

A New Take on the Car Wash

Car washes tend to get a bad rap, often associated with sleaze and hyper-masculinity. But Cloud10 had a vision for something new: the car wash as a lifestyle brand. 

Building on initial brainstorming sessions, I developed a brand platform, visual identity, and corporate voice that helped Cloud10 communicate their vision and bring the car wash experience to a whole new level. 

The result? A car wash that appeals to a different demographic and stands out from the rest.