Podcast Branding
A Beatles Podcast for a New Generation
When two young women want to stake their claim in a community filled with (mostly) older men, how do they brand themselves? This is the question my podcast co-host and I faced when entering the world of Beatles podcasting. The goal was to bring a fresh perspective to Beatles scholarship, and to connect with the second- and third-generation fans who have been lost and marginalized in a sea of first-generation Beatlemaniacs.
The podcast needed to pop, while still evoking hallmarks of the Beatles’ own visual identity, such as their distinctive font, or the cover of the iconicSgt. Pepper drum.
Initial prototypes
The final logo moved away from the Beatles’ brand elements, instead using a bright color palate and swirl motion to suggest the psychedelic era, with a silhouette of the band itself.
On the secondary word mark, the host names are designed as an homage to Experimental Jetset's original Helvetica t-shirt. Though that design is now made for everything from movie characters to sports teams, the firm's first iteration of that design, in 2001, was for the Beatles. Adding the host names, but in a different color, groups us with the Beatles, but also allows us to stand out, and especially, makes it clear that the hosts are women.
Each episode features a unique thumbnail that picks up the primary branding, while staying true to the episode's subject matter.
